I run the studio of a creative agency, build an AI startup, and write about what happens to agencies when AI flips everything upside down.
Social content, campaigns, and production for brands like Action, Alpro, Jägermeister, and Nikon. A team of 14 on the Overtoom in Amsterdam.
We spot social trends before they break. AI-powered monitoring, strategy sprints, and creative direction. Human intuition amplified with machine precision.
From analog to digital, from 16:9 to 9:16, from broadcast to social-first. Every transition started as a tool question. This time you have months, not years.
Everyone talks about productivity. But only 5% of companies actually generate value with AI. The real conversation is about structure.
Organizational structure, brand function, and business model. Three problems everyone treats separately, but together they form a fundamental shift.
When AI makes brand decisions without humans around, who sets the boundaries? On governance, intuition, and codifying brand values.
Curious about collaboration, a conversation about AI and agencies, or just coffee? I'd love to hear from you.